Selling everyday home appliances through the lifestyle of the everyday user of the product.

Multinational appliance producer, LG, through it’s official distribution partner in Ghana wanted to increase awareness and sales for home products and iSupreme was tasked with developing content for social media, website and other web platforms.

Insight

People already know the products. We should rather highlight how they fit into their everyday lifestyle and make their life simpler, easier and better through creative copy and design.