Positioning Ayuda as the go-to tech platform to request the services of handymen.

Ayuda is a digital market platform that connects experienced service providers to home/property owners for fixing various home and office issues.

Our Approach

Users: We employed a long-term strategy to create awareness for the brand and increase its usage through tips and educational content on how to fix small home and office faults as well as DIYs. We also communicated the brand’s USPs in the simplest ways with compelling and catchy creatives, using clear CTAs to drive action (downloads and signups)

Service Providers: Our approach was to communicate how Ayuda opens the door to more work opportunities, making it easier for handymen to easily and conveniently reach more clients, make more money and work smarter.