Introducing a global superstar as the new global ambassador of a global payment company.
When Flutterwave announced Wizkid as its new global brand ambassador the word needed to be spread across the world in a global campaign.
iSupreme was selected to lead influencer activities to drive conversations around the partnership and how the collaboration is to increase Fin-Tech uptake and digital payment adoption among young people in Africa.
Alright, you guessed correctly, we are officially 🦅 FC!
We’ve partnered with @wizkidayo as our Global Ambassador to launch @sendbyflw
Welcome to the wave 🌊🦋, Big Wiz! #FlutterwavexWizkid pic.twitter.com/FW1BmbWhTu
— Flutterwave (@theflutterwave) December 15, 2021
We needed to amplify in the Ghana region how exciting the partnership between Flutterwave and Wizkid was and how it can increase the adoption of digital payments among young Africans.
We used a combination of 30 nano, micro, mid-tier and mega influencers to start and drive excitement around the partnership on Twitter. The tweets also highlighted how the partnership was important for Africa tech, entertainment and young people.
Making technology applicable in Africa 💙 https://t.co/b4MVSh8Bef
— Ameyaw Debrah (@AmeyawDebrah) December 23, 2021
I just want to let you know that this initiative will have a positive impact on the lives of its users. Star Boy knows best 🤩@theflutterwave @wizkidayo @sendbyflw https://t.co/AFnUnYhwCB
— Cook de Young (@NationAra1) December 24, 2021
making payments simple for both parties in africa and the diaspora is actually a really cool idea as people do struggle to send money safely and tinz. africa to the world >>> https://t.co/oIhBISZ42S
— anisah⁷ (@biawurbi) December 23, 2021
In the weeks that followed, we run an amplification campaign with a series of tweets featuring interviews and more details on the launch. Influencers shared their thoughts on how insightful the partnership was.
. @wizkidayo shared insightful thoughts on his partnership with @theflutterwave @sendbyflw
— KELEWELE JOINT 🍟 (@ANKAMAGYIMI__) December 24, 2021
The campaign run for 2 weeks between 15th December and 30th December. Ghana was the second most interactive country in all the countries that the campaign run, only after Nigeria.