Introducing a global superstar as the new global ambassador of a global payment company.

When Flutterwave announced Wizkid as its new global brand ambassador the word needed to be spread across the world in a global campaign.

iSupreme was selected to lead influencer activities to drive conversations around the partnership and how the collaboration is to increase Fin-Tech uptake and digital payment adoption among young people in Africa.



The Challenge

We needed to amplify in the Ghana region how exciting the partnership between Flutterwave and Wizkid was and how it can increase the adoption of digital payments among young Africans.

Our Strategy

We used a combination of 30 nano, micro, mid-tier and mega influencers to start and drive excitement around the partnership on Twitter. The tweets also highlighted how the partnership was important for Africa tech, entertainment and young people.



In the weeks that followed, we run an amplification campaign with a series of tweets featuring interviews and more details on the launch. Influencers shared their thoughts on how insightful the partnership was.

The Result

The campaign run for 2 weeks between 15th December and 30th December. Ghana was the second most interactive  country in all the countries that the campaign run, only after Nigeria.