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Accelerating Driver Acquisitions In Ghana with Growth Activities Through Driver Partners.

Overview

Yango, a leading ride-hailing service, sought to expand its network of driver partners in Ghana. To achieve this, the company required an effective strategy to accelerate driver sign-ups and increase brand awareness among potential partners. Given the competitive nature of the ride-hailing market, Yango needed a targeted approach that would not only generate leads but also ensure successful conversions of drivers onto the platform.

Insight

In Ghana, driver acquisition is heavily influenced by financial incentives, trust, and ease of onboarding. Many potential drivers are hesitant to switch platforms or join new ones due to uncertainties around earnings, commissions, and overall business sustainability. Understanding this, iSupreme recognized that a combination of digital engagement, clear financial benefits, and localized messaging would be critical in persuading drivers to sign up.

Strategy

To address these challenges and meet Yango’s goals, iSupreme executed a multi-faceted growth marketing campaign that included:

  • Digital Advertising: Leveraged targeted interest-based and keyword-driven ads across social media and Google to capture the attention of potential drivers.
  • Referral Incentives: Designed and promoted financial incentives for existing drivers to refer new sign-ups, boosting word-of-mouth traction.
  • Strategic Messaging: Created clear and relevant content highlighting earnings potential and financial benefits to resonate with Ghanaian drivers.
  • High-Impact Creatives: Developed compelling designs, rich media, and static banners to drive engagement and clicks.
  • Lead Funnel Optimization: Ensured a seamless sign-up experience by optimizing landing pages and reducing friction in the registration process.

 

The Result

The campaign successfully drove awareness and conversions, achieving:

  • 7M+ impressions generated across digital channels.
  • 4.5K+ leads generated from interested drivers.
  • 1.1K+ drivers acquired, successfully onboarding onto the Yango platform.

By combining strategic advertising, localized engagement, and incentive-driven marketing, iSupreme helped Yango rapidly expand its driver network in Ghana, solidifying its presence in the market.