Go Higher

Acquiring New Students For Ghana’s Premier Doctoral University Through Storytelling And Targeted Digital Ads.

Overview

Nobel International Business University sought to establish itself as the premier destination for specialized higher education, attracting professionals eager to advance their careers through master’s and doctorate programs. To achieve this, iSupreme developed a comprehensive digital marketing campaign designed to create awareness, drive consideration, and ultimately convert high-quality leads into applicants. The campaign leveraged strategic messaging, engaging content, and targeted digital ads to effectively position NiBS as a leading institution for business education.

Insight

Many professionals aspire to earn advanced degrees but struggle with uncertainty about program relevance, faculty quality, and networking opportunities. Additionally, they need compelling reasons to commit their time and resources to higher education. Our insight revealed that potential applicants value specialized learning, industry-relevant skills, and a strong professional network. To address this, our campaign emphasized NiBS’ unique selling points, including niche master’s programs, distinguished faculty, and expansive alumni connections.

Strategy

We developed a digital-first campaign that leveraged targeted social media storytelling and paid advertising to drive awareness and engagement. Our approach included a series of engaging content initiatives designed to highlight NIBS’ academic excellence and career impact.

One of the key content series was the Star Players Series, a 6-part student testimonial series spotlighting outstanding students and their success stories. This was complemented by faculty spotlights that showcased the expertise and mentorship available at NIBS, as well as behind-the-scenes campus experiences that provided an authentic look into student life and learning opportunities.

To reinforce NIBS’ competitive advantage, we crafted creative ad campaigns that effectively communicated the unique benefits of its programs. These ads highlighted the institution’s industry-aligned curriculum, the career opportunities available to graduates, and the advantages of choosing NIBS over other educational institutions. Additionally, we positioned higher education as a strategic investment in professional growth, encouraging prospective students to take the next step in their academic and career journeys.

 

The Result

The campaign achieved remarkable success, meeting key performance indicators:

  • 3,733,000+ Impressions across all digital platforms.
  • 1,526,000+ Reach, significantly expanding NiBS’ visibility.
  • 38,583+ Clicks, driving engagement and interest in NiBS programs.
  • 500+ Quality Leads consisting of professionals meeting NiBS’ admission criteria.

Through a well-structured and targeted campaign, iSupreme effectively positioned NiBS as a top-tier institution for business education, driving strong engagement and quality applications.